Google Preference of Online Marketing: SEO or PPC

It can never be easy to plan an online marketing budget for a company that is running an online business. Online marketing is an exciting tool that has rejuvenated the world of marketing with some dynamic and multi-faceted techniques. It is an uphill task actually to understand the business demands of an online business company and then devise such a budget for them that keeps all their expenditure in check and proves to be productive at the same time. Now as we are talking about online marketing, we are actually referring to the set of preferences set by the search engines especially Google. Online marketers give due attention to Google not because of any personal liking or disliking but because Google is best at generating revenue for the online business companies through all legitimate means. Google is the most powerful search engine because of its ease of usability and responsive nature. From a credible source it is estimated that Google derives more than 75% of the traffic and is an ultimate source for people to browse on internet. Google because of its master touch has made few fundamental set of preferences in order to avoid spamming and only rank those websites higher in the listings that are built according to the preferences of Google. There is heavy competition between SEO and PPC specifically when it comes to the priorities set by Google as search engine.

PPC has great influences over Google for Online Marketing:

This is certainly true on all counts that Paid advertising or PPC services have a distinct impact on getting potential traffic from Google to a particular business website. Google has made such a framework to rank websites that allows the online businesses to place their business on top by paying to Google for area, time and location specific advertisements. These search engine ads are filled with specific keywords that represent a business niche and mostly typed the users to find the services of such businesses. Google helps the business organization in finding the most suitable keywords for their business with its most influential keywords tool that is Google AdWords. With this tool, you can easily search for the keywords and choose them after bidding on them and take your business to a new high.

SEO is steady and wins it for your online business:

Search Engine Optimization is a classic online marketing technique which is a little time-taking but generates some of the most long lasting results for an online business growth. The method of SEO is quite simple and it is very productive. SEO is only preferred by Google if it is the circle of legitimate means. This gives us the clear idea that Google disallows all the illegal activities like Spamming and phishing and only permits the online business to perform white hat practices to promote their organization. In this way it can easily be said that there are certain limitations that are put on SEO by Google and no such limitations are put on the PPC services. This is what all businesses need to keep in mind while devising a budget for their online marketing campaign.